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      News — Seaweed Shampoo Bars

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      Growing Our Business

      Growing Our Business

      We want to have a sustainable business. 

      A few years ago, we rethought our packaging.  We replaced our cheap plastic jars and tubs with glass.  This was an expensive process for us.  The wholesale price for containers made out of plastic vs. glass or metal is considerable.  The price difference is something that you can't pass on to consumers.  There is also the price of mailing heavier containers.  Plus companies like Amazon who offer free or reasonable shipping.  I don't like to make purchases where the shipping cost more than the product.   We also made a switch to more eco-friendly shipping materials.  It shouldn't be a surprise that mailers made from recycled paper cost more than plastic ones.  My point here is that our cost are greater for eco-friendly products but the price for our products has remained  pretty much the same.

      We are so thankful for the folks who support us.  We make products that last a long time.  That's part of our philosophy- purchase products that last.  This is not the traditional "grow your business" path.  Carly and I frequently have conversations about how to grow our business especially wholesale.  One of our goals right now is to get our Seaweed Shampoo Bars into natural food shops and coops.  She points out that because our bars last so long there isn't really a lot of turn over and that is something stores don't like.  Even if it is a store with a Zero Waste philosophy they need customers to support them and the products they stock.  

      My point here is- it's complicated.  We got an email the other day from a customer who was upset with us.  She pointed out that we had a Zero Waste philosophy but we had sent them a postcard advertisement.  I believe she was referring to a postcard I sent in Dec.  I'll admit it was probably my most "ad-centered" and not personal postcard.  It was a message to support small, local or indie business during the holiday season.  Of course, we were thrilled if someone decided to support us but the general message was shop small.  I made it a bit more "slick" because I had decided to send a card in Jan with a more personal message.  When I'm addressing or stamping or decorating our "snail mail" I like to capture a bit of author Alice Hoffman's magic.  Her characters infuse ordinary things with magical intentions.  I'm not saying my postcards are magical but they do have good intentions.

      I still like "real mail".  It's partly my ties to Gotts Island.  Mail is a big deal there and the little mail house helps build and connect community.  When I lived overseas I had "postcard" buddies.  Postcards where what I'd buy in airports.  I just mailed a card of cheer to the mom of one of my grade school friends- she needs a bit of love.   I also realize how complicated every action we take is and how there are always consequences.

      We've tried so many different avenues to introduce people to our company.  I know it's easy for people to say "just use social media".  Social media is incredibly complicated and it's very hard for small businesses to make a dent when they compete against large companies with big budgets.

      The social media sites are also businesses.  In general, an average post is shown to about 2% of the people who like your page.  If people "like" or comment on the post the reach does increase.  You can also try to increase your reach by paying the social media company money to promote your post.  FaceBook just changed it's rules again making it even harder for little companies like Dulse & Rugosa.

      Another option is to join and participate in groups.  I joined some Zero Waste FaceBook groups.  I felt like I was a good group member.  I "liked" and made relevant comments on posts and whenever someone asked about shampoo bars I would post a link to our website.  One evening I got a message asking me "to not self-promote".  They explained -

      We just wanted to reach out to you to let you know that the group's rules around business posts have changed. Unfortunately, none of the Journey groups allows members to do any sort of promotion around their businesses, blogs associated with businesses or that have affiliate links etc etc etc. 

      I totally understood where they were coming from but the next day in the site's thread were posts about products from three big companies including posts about the wonders of Burt's Bees.  This company actually started in Maine and is always the example used in entrepreneur classes.  "Do you want to be another Burt's Bees?"  We always answer "NO".  I was so frustrated by this- Burt's Bees is a giant company owned by the multinational company Clorax.  My take away from this is it's OK for big business to continue to get their products posted because they themselves are not actually doing the posting.  It's coming from someone else- what's wrong is "self-promoting".  Even thought it's social media- you have no idea who is actually doing the posting or how much money and influence is being spent encouraging and influencing folks.  

      I'm frustrated today- how can I grow a business that isn't perfect but also tries?  

      Easy Tips To Help You Go Plastic Free and Zero Waste

      Easy Tips To Help You Go Plastic Free and Zero Waste

      2017 is the year to begin your plastic free journey.  New Year resolutions can be tough, for me it helps if they are structured for success.  Small steps work best.  I don’t recommend giving up plastic “cold turkey”- that’s guaranteed to be frustrating.  Instead each month or so, give up one type of single use plastic and before you know it you’ll be a Zero Waste Warrior.

      Plastic free is all about limiting your use of plastic to essentials and eliminating single use plastic.  Single use plastic is plastic that is used once and then discarded- straws, coffee cups, drink lids, water bottles, grocery bags……….  Zero waste is a philosophy that focuses on rethinking how we live in order to produce as little waste as possible.

       Here are more than 12 steps that you can take to help you on your plastic free journey.  Mix them up, start with one that is easy for you and save the harder ones for later.  I guarantee by this time next year, you will be proud of your new habits and view purchases entirely differently.

      1. Educate yourself.  The more you know, the more motivated and committed you will be to keep your resolutions to be plastic free and zero waste.
      2. Give up plastic grocery bags.  Bring your own and if you forget only buy enough to carry easily in your hand.  I find it helpful to keep a lightweight bag in my purse.
      3. Reusable bags for ALL purchases.  Once you master reusable grocery bags make it a policy to not use any plastic bags for any purchase.  It's easy once you get started.
      4. Switch to reusable coffee cups.  When my life is routine this is easy, when it gets chaotic it's quite a challenge.  One tip is to buy more than one reusable cup , that way if one is dirty or lost in the car you can still enjoy a coffee.
      5. Stop buying plastic water bottles.  The first thing you have to do is buy a reusable water container and carry it where ever you go- including airports.
      6. Buy in bulk.  This is a critical step in moving towards zero waste.  Instead of buying 6 small yogurt containers for the week, buy one large.  Before you know it you'll be investigating local farms that sell yogurt in reusable jars.
      7. Plastic Free Produce.  Produce does not need to be wrapped in plastic and often produce is over packaged.  I found I needed to support a few stores in order to buy all my produce plastic free and to invest and make some reusable produce/bulk bags.  My habits have changed- and yes it does take a bit longer to make a salad than simply opening a plastic package.
      8. Replace paper napkins and towels with cloth.  Your one time purchase of napkins will last for years.  Using washable cloths for most clean up jobs and saving paper towels for big messes will help you cut down on waste.
      9. Rethink soap, shampoos and other personal care items.  The personal care aisle in a grocery store is loaded with plastic packaging.  Instead of a plastic bottle of liquid soap switch to a bar.  Try a shampoo bar instead of a plastic bottle of shampoo and conditioner.
      10. Invest in reusable food containers.  Pack lunches, picnics and when ordering take away bring your own container.  Sure you might wait a few minutes but it's a great chance to catch up on your social media while you wait.
      11. Switch to bamboo toothbrushes.  Remember plastic never biodegrades because it's not part of Mother Nature's food chain.
      12. Give up disposable razors.  Invest in a razor that will last a life time.
      13. Switch to glass or metal containers for food storage.  When your plastic food storage containers wear out switch to glass or metal.  But wait for them to wear out, it's wasteful to simply throw something away.  Use it up first and then take it to be recycled.
      14. Replace plastic wrap and aluminum foil with beeswax or cloth.  I often wrap a tea towel around my serving bowl before putting in the fridge.  You could also invest in a few glass containers with lids.  Glass really helps keep track of your food 'cause you can see what you're saving. 
      15. Compost.  Composting your food really helps cut down on unnecessary waste.
      16. Pick up trash.  There's nothing like picking up a bit of trash to firm your resolve to be plastic free and to embrace the zero waste philosophy.
      17. Finally, make purchasing decisions based on packaging.  Whenever possible purchase items with less packaging.  Support businesses that are working on reducing waste.  Shop local, shop small.

      Seaweed Shampoo Bars- Great Hair, Clean Oceans

      Seaweed Shampoo Bars- Great Hair, Clean Oceans

      "What would happen if 10,000 people decided to reduce their trash impact for one month? We could reduce the trash on Earth by over 1 million pounds." 

      If you are looking for a way to reduce your plastic consumption our Maine seaweed rich shampoo bars are the way to go. Our shampoo bars are a natural way to clean and condition your hair.  

      Great hair, clean oceans, no plastic

      Both Carly and I have super curly, easy to frizz hair. In the past, we were hair product junkies. A large bottle of conditioner might last a week. I shampooed everyday due to my tendency to look like a deranged cartoon character with severe bed head.

      I also suffered from itchy scalp. I’ve battled flakey head since high school. At one point, it got really bad. I hoped my hairdresser wouldn’t notice- fat chance. He thought it was “unusual”. I dreaded my next appointment. He suggested seeing a doctor. I knew exactly what the doctor would prescribe- a highly medicated/toxic/unnatural shampoo. I was right. The chemical laden shampoo didn't help my scalp and gave me super horrible looking hair. By chance and desperation I began experimenting with different natural ingredients. Adding seaweed to my hair care routine brought me natural and lasting relief.

      The most important ingredient in our shampoo bars is seaweed. Seaweeds are the powerhouses of our shampoo bars. Kelp in particular contains essential nutrients to help hair grow. Seaweeds are super gentle cleaners and naturally hydrate. Plus seaweeds help control flaky scalps and can help promote hair growth.

      Dulse & Rugosa's Maine Seaweed Shampoo Bars

      We make three shampoo bars blends.  All are seaweed rich, the difference is the blends of oils.  

      Lovely Rita Super Conditioning:  Some hair needs more moisture and we should know since we both have SUPER curly hair. Our Lovely Rita Bar contains coconut and castor oil which help creating  superior thick lather but also condition those pesky locks. Olive oil and rose hip oil leave your hair shiny and soft.

      Sweet Melissa Gentle and Mild: If your hair is straight and needs less moisture our Sweet Melissa bar is for you.  Your hair needs protein and a blend of oils that moisturize without being too heavy.  Our shampoo bars harness the power of sugar kelp to pump up the protein which is what your hair craves.  

      Men's Shampoo Bar:  Our Seaweed Shampoo Bar specially packaged just for men.  The power of seaweed can help tame an itchy scalp or full beard and designed to be used anywhere including rivers and streams. 

      Thanks to the ocean conservancy for the opening quote.  Check them out.

      Make Your Money Count and Use Less Plastic

      Make Your Money Count and Use Less Plastic

      Last year, I took a business development course and the guru wanted us to find our customer's pain points.  I talked about our Maine Seaweed shampoo bars and how I believed they would appeal to anyone who loved the ocean and is concerned about the plague of plastic.  Our shampoo bars are a plastic free alternative to hair products packed in plastic bottles.  I got a gigantic "pshaw".  

      Shampoo bars for great hair with no plastic.

      About a week later I was in the grocery debating which peppers to buy.  I wasn't looking at the price as much as the packaging.  I bought my usual only to discover at home that an extra plastic nest had been added.  I thought to myself, "Won't buy these again" and made a purchasing decision based on plastic packaging".  And remember- this was a year ago, I've come a long way and now don't purchase produce wrapped in plastic.

      This quick vignette is to illustrate how your hard earned dollars can make a difference.  You can still eat great food, have lovely hair and enjoy an afternoon latte without creating a mountain of waste.  It does take a bit more organization and thought.  And be prepared to move two steps forward and one step back but stay on the plastic free  journey.  Choose an area to go plastic free every month or so.  Master one and pick a new goal.  Buy a few reusable grocery and produce totes. Try a shampoo bars.  Carry around a coffee cup for your afternoon fix.  Head outside to your favorite nature spot and pick up the trash.

      Think about packaging when making purchases.

      Even if you never become completely zero-waste you'll be amazed at how far you can go! 

       

       

      Plastic Free Journey- Doing Your Little Bit of Good

      Plastic Free Journey- Doing Your Little Bit of Good

      Do your little bit of good quote by Desmond Tutu

      At Dulse & Rugosa, our little bit of good is to switch our packaging to be as plastic free as possible.  Some of our products have always been there.  Our Maine Seaweed Shampoo bars are simply packaged in tissue paper that is made from recycled paper products.  The "plastic" bags we use for other products are actually biodegradable cellophane bags made from wood cellulose fibers sourced exclusively with sustainable forestry principles.  Our Shower Shots are packaged in these cool non-plastic bags.  They truly are a happy hour for your shower and the happy continues with compostable packaging.   

      Dulse & Rugosa is moving towards plastic free packaging.

      But the truth is a lot of our packaging has been cheap plastic jars.  There's a reason for this- cheap.  When you're a small business starting out your focus is on getting people to try your products.  There is a BIG difference between eco packaging and plastic in terms of price per container.  Plastic is so much cheaper- I know this because as a consumer I find myself standing in the grocery store comparing the price of items based on their packaging.   We've been going through the same process as a business.

      One of the biggest changes we've made is with our popular Island Face Scrub.  Our $5.00 trial packs were packaged in a plastic/foil pouch.  Now they are repackaged in a kraft/plastic pouch combo.
       There still is some plastic but it's a lot less.  The same is true for our larger size.  We've replace the plastic jar and lid with the kraft/plastic pouch.  It's much less packaging and that's good for the environment.

      We're using less plastic in our Island Face Scrub. That's our little bit of good.  What's your's?