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      For the love of Maine- The Story of Shower Shots

      For the love of Maine- The Story of Shower Shots

      We are at the hallway point between winter and spring which seems an ideal time to share our love of Maine and the story of shower shots.  Shower shots are small nuggets filled with pure essential oils and topped with our flower confetti.  They are simple, sustainable self care.  Perfect for someone who is looking to add a bit of ritual and thought into everyday activities- like taking a shower.

       

      When we started Dulse & Rugosa our focus was on our seaweed rich shampoo bars.  I discovered the power of seaweed while searching for a long term solution to my chronically itchy scalp.  Our shampoo bars are work horses and last a long time.  We realized we needed to expand our product line to help that annoying bottom line.  We have bills to pay.

       We wanted a product that served many purposes.  First, it needed to be of value to our customers.  We also needed a product that fit our environmental standards. A product that’s a joy to create.  Finally, our creation needed to reflect our love of place, the state of Maine.

       Folks often ask how shower shots work.  Simply place a “shot” on the floor of the shower.  As the water hits it, it will dissolve.  Quickly with a heavy stream of water or slowly under a trickle.  As it dissolves, it melts and releases a specific scent.  Aromatherapy in the shower. 

       We have a variety of scents, some to relax including lavender and feel better.  Others to uplift including peppermint and sinus relief.  PMS or Balance is our most quirky scent, when you most need it it can be quite powerful but if life is fairly balanced it can be a bit UH.  We package all our shots as sustainable as possible in compostable not plastic bags.  Individual shots are available as well as curated gift boxes. 

      The actual making of shower shots is production work.  We are small assembly line.  We use vintage shot glass molds and a lot of muscle power.  Each individual shot is topped with a mixture of dry flowers that relates to the scent.  Once the shots have dried out they are packaged and ready for sale.

       

      Last summer in particular I noticed how pollinators loved our flower gardens.  Many moments were spent outside simply watching pollinators in action.  We don’t have to add dried flowers to our shower shots.  Most companies that produce them do not.  We do it simply because we love flowers and want to add a bit of beauty and love to your shower ritual.

      We use a wide variety of flowers.  We look for hardy species that can take the changing Maine climate.  Wet springs and fall with dry almost drought conditions in the summer.  Being able to reseed is an added bonus and we love sunny Calendula for its resiliency. 

       

      My favorite story from last summer is a customer visiting our sweet shop noticed all the bees in our front garden.  He was memorized and mentioned he hadn’t seen so many bees for years.  I encouraged him to sit in the nearby chair and simply observe.  I often wondered  while sitting if the different species would be able to share a blossom.  They can giving me hope for the future.

      We’ve noticed since Covid that our quality can be erratic. Occasionally a shower shot will “melt”.  We’ve spent a lot of time trying to figure out the problem.  One easy solution would be to switch our packaging to plastic which would also save us money.  This wasn’t even considered.  After quite a bit of observing and tinkering we discovered that we sometimes get wonky batches of baking soda.  Being super frugal we try not to waste ingredients but now if we see the baking soda is off we don’t use it.  However, because of the compostable packaging, storage conditions, humid summers you might get a melty shower shot.  Simply let us know and we will gladly replace it.  You don’t have to toss the defective shower shot, use it as a toilet bowl cleaner.  This is especially effective before company arrives. 

      Maine shops that support Dulse & Rugosa and sell our shower shots.  I know I’ve forgotten a few and I’ll update as my memory from the summer kicks in.  And word of mouth is by far the best way to grow a business, if you have a favorite store where our shower shots would fit please mention us to the staff.  XXOO

       

      Bell Farms in York

      Maine Homestead in Lyman

      Heritage Seaweed in Portland

      Portland Food Coop

      Rising Tide in Damariscotta

      Archipelago in Rockland

      Good Tern Coop in Rockland

      Tiller & Rye in Brewer

      Granite Hall Store in Round Pound

      Sheepscott General in Whitefield

      Belfast Coop

      Vignettes of Maine in Hallowell

      Growing Our Business

      Growing Our Business

      We want to have a sustainable business. 

      A few years ago, we rethought our packaging.  We replaced our cheap plastic jars and tubs with glass.  This was an expensive process for us.  The wholesale price for containers made out of plastic vs. glass or metal is considerable.  The price difference is something that you can't pass on to consumers.  There is also the price of mailing heavier containers.  Plus companies like Amazon who offer free or reasonable shipping.  I don't like to make purchases where the shipping cost more than the product.   We also made a switch to more eco-friendly shipping materials.  It shouldn't be a surprise that mailers made from recycled paper cost more than plastic ones.  My point here is that our cost are greater for eco-friendly products but the price for our products has remained  pretty much the same.

      We are so thankful for the folks who support us.  We make products that last a long time.  That's part of our philosophy- purchase products that last.  This is not the traditional "grow your business" path.  Carly and I frequently have conversations about how to grow our business especially wholesale.  One of our goals right now is to get our Seaweed Shampoo Bars into natural food shops and coops.  She points out that because our bars last so long there isn't really a lot of turn over and that is something stores don't like.  Even if it is a store with a Zero Waste philosophy they need customers to support them and the products they stock.  

      My point here is- it's complicated.  We got an email the other day from a customer who was upset with us.  She pointed out that we had a Zero Waste philosophy but we had sent them a postcard advertisement.  I believe she was referring to a postcard I sent in Dec.  I'll admit it was probably my most "ad-centered" and not personal postcard.  It was a message to support small, local or indie business during the holiday season.  Of course, we were thrilled if someone decided to support us but the general message was shop small.  I made it a bit more "slick" because I had decided to send a card in Jan with a more personal message.  When I'm addressing or stamping or decorating our "snail mail" I like to capture a bit of author Alice Hoffman's magic.  Her characters infuse ordinary things with magical intentions.  I'm not saying my postcards are magical but they do have good intentions.

      I still like "real mail".  It's partly my ties to Gotts Island.  Mail is a big deal there and the little mail house helps build and connect community.  When I lived overseas I had "postcard" buddies.  Postcards where what I'd buy in airports.  I just mailed a card of cheer to the mom of one of my grade school friends- she needs a bit of love.   I also realize how complicated every action we take is and how there are always consequences.

      We've tried so many different avenues to introduce people to our company.  I know it's easy for people to say "just use social media".  Social media is incredibly complicated and it's very hard for small businesses to make a dent when they compete against large companies with big budgets.

      The social media sites are also businesses.  In general, an average post is shown to about 2% of the people who like your page.  If people "like" or comment on the post the reach does increase.  You can also try to increase your reach by paying the social media company money to promote your post.  FaceBook just changed it's rules again making it even harder for little companies like Dulse & Rugosa.

      Another option is to join and participate in groups.  I joined some Zero Waste FaceBook groups.  I felt like I was a good group member.  I "liked" and made relevant comments on posts and whenever someone asked about shampoo bars I would post a link to our website.  One evening I got a message asking me "to not self-promote".  They explained -

      We just wanted to reach out to you to let you know that the group's rules around business posts have changed. Unfortunately, none of the Journey groups allows members to do any sort of promotion around their businesses, blogs associated with businesses or that have affiliate links etc etc etc. 

      I totally understood where they were coming from but the next day in the site's thread were posts about products from three big companies including posts about the wonders of Burt's Bees.  This company actually started in Maine and is always the example used in entrepreneur classes.  "Do you want to be another Burt's Bees?"  We always answer "NO".  I was so frustrated by this- Burt's Bees is a giant company owned by the multinational company Clorax.  My take away from this is it's OK for big business to continue to get their products posted because they themselves are not actually doing the posting.  It's coming from someone else- what's wrong is "self-promoting".  Even thought it's social media- you have no idea who is actually doing the posting or how much money and influence is being spent encouraging and influencing folks.  

      I'm frustrated today- how can I grow a business that isn't perfect but also tries?  

      Sustainable Gift Guide for Unique Personalities

      Sustainable Gift Guide for Unique Personalities

      The winter solstice is fast approaching, many of us have had our first snowfall and with all the cheerful twinkle lights it’s beginning to look a lot like Christmas. We have lots of sustainable gifts and stocking stuffers for family and friends.  Our holiday gift guide has suggestions for all the unique personalities in your life.

      The Mermaid-  Always be yourself unless you can be a mermaid
      Keep your locks looking their best with our Seaweed Shampoo Bar, Herbal Hair Vinegar and a nourishing hair oil.

      The Sailor- I need Vitamin Sea
      a Cruising Bar with a rust proof tin will let your sailor travel the seas plastic free.

      The Bearded Guy-a beard is a gift you give your face
      Give some beard love this holiday season with our Beard and Scalp Oil.

      The Comedian- laugh and the world laughs with you
      Give the power of seaweed with a bar of Weed n' Shrooms soap or Seaweed it’s Legal Canva Bag


      The Bathing Beauty- happiness is taking a long bath 
      Make every bath extra special with our Hot Island Bath Tea or Bath Effervescents. 


      The Stressed Mom- stressed is dessert spelt backwards
      When mom has had too much it's our botanical perfumes to the rescue.

      The Tattoo Artist- it's always a good day for a tattoo
      Keep skin art looking good with our all natural, chemical free soothing Tattoo Butter.

      The Vegan- be kind to every kind
      Pure and natural vegan butter.

      The Gardner- to plant a garden is to believe in tomorrow
      Give the gift of flowers and soft skin with our gentle Gardeners Scrub.

      Sleeping Beauty-  prioritizing good sleep is good self love
      Bring on the Zzzz's with our balm or roll on. 


      And finally the stockings were hung by the fire with care
      Place our shower shots on the floor of your shower and let the fun begin.  Aromatherapy for every mood.