Quite awhile ago I read an Instagram post by a holistic hairstylist and social media influencer. Her post really stuck with me because its the core of one of my biggest struggles. The battle between generosity and jealousy. It's a struggle in my personal life sometimes fueled by glamorous and happy social media posts. A good walk usually sorts me right out. But in my business it's a major battle. A small business often is your heart and soul.
She posted about the joys of handcrafted skincare that really resonated with me. Here's what she said-
"Small batch botanical skincare is my absolute favorite because of the connection I feel to the story. It's kinda like shopping at the farmer's market...the feeling you get knowing where you buy your skincare is a beautiful experience."
When I read this I could feel my heart open up. It's exactly what I feel. I often think of Dulse & Rugosa as either skincare farmers or skincare chefs. Our goal is to encourage folks to take the same time, thought and care with their skin as they do with their food. It's my values whipped up into a face creme.
Her post was about a beauty brand. They make small batch, good ingredient, eco friendly skincare which looks absolutely lovely.She reviewed their strawberry scrub, makeup removing creme and night creme. She also had a really gorgeous photo. I had serious product and photo envy. I could feel the green with envy, gut sucking meanie negative thought parade getting ready to march all over me. I had to really battle with myself, my rational kind self that sometimes get hidden with unfair comparison and negative self talk. The fact that another small batch, positive skincare company exists in our world should not send me down the roller coaster of self doubt and envy. But it can.
In general, I don't follow a lot of other skincare brands. Our brand is us and I don't want it clouded with comparison to other brands. There are so many good skincare brands out in the world. Products made by ethical, passionate makers. And we all have skin. I have to remind myself of that fact. We all have skin. I know generosity, encouragement and helping is how we all should live. I also know that it's not always easy. We have setbacks, customer complaints and our own mind games that compare ourselves with others and see only our faults and short comings.
The struggle is real but in the end we're better for recognizing our faults and finding ways to do a bit better. It's not always easy but it's always worth the struggle.