Make sure you check "SEE FIRST" under the LIKE tab to tell FaceBook that you want to follow a business page. If not, chances are you will rarely see any of the cool information a small company has to share. I've noticed I get news mainly from large companies with lots of money for advertising.
Social media is like going back to high school and not the happy, carefree days but the days when you wore the wrong jeans, your hair looked funny and you had no idea where to sit for lunch.
Back in the spring, Dulse & Rugosa had a business goal of building community on our FaceBook business page. It worked and was so much fun. We started having these cool interactions with people who liked our page and our products. We learned their favorite sea critters, how they were doing with reusable shopping bags and so much more. Each week, our Plastic Free Friday Giveaways were growing and then suddenly it stopped! We couldn't figure it out. I would laugh over coffee with a friend and say, "We can't give product away on FaceBook."
It was so discouraging because in today's world social media is a way to grow your business and reach people who have the same values as you. People like you who want their hard earned money to do more than simply buy a product.
It turned out, FaceBook changed the rules- see how easy it is to make a connection to high school. It's exactly like not getting invited to a cool party. Unless you specifically tell FaceBook that you like and value a page, chances are you won't see much from them. Unless they have a huge advertising budget and millions of fans.
It's easy, doesn't cost a cent and the simple act of clicking "see first" will really help a small business grow.